Privacy Policy

Effective Date: July 1, 2025

Last Updated: July 1, 2025

Protecting your personal information is our highest priority. This Privacy Policy applies to
www.usaag.com (collectively "the Site") operated by USA AG LLC and its subsidiaries ("we,"
"us," "USA AG," or "Company") and governs our collection, use, and protection of your data. The Site is an agricultural eCommerce platform specializing in farming equipment, supplies, and agricultural services. By using the Site, you consent to the data practices described in this Privacy Policy.

This Privacy Policy is incorporated into and forms part of our Terms of Use. You can access our complete Terms of Use at https://usaag.com/policies/terms-of-service.

Overview of Agricultural Data Collection

As an agricultural eCommerce platform, we collect certain information specific to farming and agricultural operations to better serve our customer's specialized needs. This includes information about your agricultural activities, equipment needs, crop types, livestock operations, and farming practices to provide relevant product recommendations, compliance assistance, and technical support.

Information We Collect

Personal Information

We may collect the following personal information:

Contact and Identity Information:
  • Name, mailing address, email address, and telephone number
  • Business name and agricultural operation details
  • Professional licenses and certifications (for restricted agricultural products)
  • Tax identification numbers for commercial agricultural operations
Transaction Information:
  • Products purchased and order history
  • Billing and shipping addresses
  • Payment information (processed securely through third party payment processors)
  • Purchase preferences and agricultural product usage patterns
Agricultural Operation Information:
  • Type of agricultural operation (crop farming, livestock, greenhouse, etc.)
  • Farm size and location information
  • Crop types, growing seasons, and planting schedules
  • Equipment inventory and maintenance needs
  • Livestock species and herd sizes
  • Previous agricultural product usage and effectiveness
Professional and Licensing Information:
  • Agricultural professional certifications
  • Pesticide applicator licenses
  • Commercial farming permits and registrations
  • Agricultural insurance information (when required)
  • Veterinary relationships (for animal health products)

Automatically Collected Information

We automatically collect certain information about your device and usage:

Technical Information:

  • IP address, browser type, and device identifiers
  • Operating system and browser version
  • Domain names, access times, and referring websites
  • Pages visited, time spent on pages, and click patterns
  • Session information and site navigation paths

Location Information:

  • Geolocation data for shipping calculations and regional product availability
  • Geographic information for agricultural compliance and regulatory requirements
  • Weather zone data for seasonal product recommendations
  • Delivery zone information for freight and hazardous material shipping

Agricultural Behavioral Data:

  • Seasonal browsing patterns and product interest
  • Equipment research and comparison activities
  • Agricultural content engagement and time spent on educational materials
  • Search queries for agricultural products and solutions

Communication Information

When you communicate with us through any channel, we collect:

  • Your name, email address, and contact information
  • Content of your messages, support requests, and technical inquiries
  • Agricultural questions and consultation requests
  • Product feedback and agricultural outcome reports
  • Customer service interaction history

How We Use Your Information

Primary Business Purposes

We collect and use your personal information to:

Order Processing and Fulfillment:
  • Process and fulfill your agricultural product orders
  • Calculate shipping costs and delivery options for bulk agricultural products
  • Coordinate delivery of live products, perishables, and time sensitive materials
  • Handle returns, exchanges, and warranty claims
  • Provide order tracking and delivery notifications

Customer Service and Support:

  • Respond to your inquiries and provide technical support
  • Assist with agricultural product selection and application guidance
  • Provide equipment maintenance and troubleshooting support
  • Offer seasonal growing advice and agricultural best practices
  • Resolve billing, shipping, and product quality issues

Agricultural Compliance and Safety:

  • Verify licensing and certification requirements for restricted products
  • Ensure compliance with USDA, EPA, and state agricultural regulations
  • Provide mandatory safety information and application instructions
  • Maintain records required by agricultural regulatory authorities

Secondary Business Purposes

We may also use your information for:

Marketing and Communications:
  • Send agricultural product updates, seasonal promotions, and newsletters
  • Provide information about new farming technologies and solutions
  • Invite you to agricultural events, webinars, and training sessions
  • Deliver personalized content based on your farming interests and needs
  • Conduct agricultural market research and customer satisfaction surveys

We may also use your information for:

  • Product Recommendations and Marketing:
  • Suggest relevant agricultural products based on your operation type
  • Provide seasonal recommendations and planting reminders
  • Offer equipment maintenance schedules and service reminders

Business Analytics and Improvement:

Product and Service Improvement:
  • Analyze agricultural product usage patterns and effectiveness
  • Identify regional farming needs and product demand
  • Develop new agricultural products and services
  • Improve website functionality and user experience
  • Enhance agricultural content and educational resources

Research and Development:

Research Initiatives:
  • Conduct surveys about agricultural product performance
  • Research new agricultural technologies and practices
  • Analyze crop success rates and product effectiveness
  • Study regional agricultural trends and preferences
  • Evaluate customer satisfaction with agricultural solutions

Information Sharing and Disclosure

Authorized Sharing

We share your information with:

Service Providers:
  • Payment processors and financial institutions
  • Shipping and logistics companies for agricultural product delivery
  • Customer service and technical support providers
  • Marketing and advertising partners
  • Data analytics and business intelligence services

Agricultural Industry Partners:

Industry Partnerships:
  • Equipment manufacturers for warranty registration and service
  • Seed and agricultural input suppliers for product fulfillment
  • Agricultural extension services for educational program coordination
  • Industry associations for agricultural research and compliance programs
  • Regional agricultural cooperatives for bulk purchasing programs

Marketing and Advertising Sharing

Marketing Initiatives:
  • Targeted advertising for relevant agricultural products
  • Retargeting campaigns for abandoned cart recovery
  • Agricultural content personalization
  • Cross device marketing campaign coordination
  • Participation in agricultural trade shows and industry events

Agricultural Data Specific Practices

Crop and Livestock Information

Agricultural Product Manufacturers:
  • To process warranty claims and product registrations
  • For product recall notifications and safety updates
  • To provide technical support for specialized equipment
  • For rebate processing and manufacturer promotions

Professional Licensing Data

Licensing and Certification:
  • To verify eligibility for restricted agricultural products
  • To ensure compliance with state and federal agricultural regulations
  • To provide appropriate professional discounts and pricing
  • To facilitate direct relationships with agricultural manufacturers
  • To maintain regulatory compliance records as required by law

Cookies and Tracking Technologies

Types of Cookies We Use

We use various technologies to enhance your experience:

Essential Cookies:

Business Operations:
  • Session management and user authentication
  • Shopping cart functionality and order processing
  • Security and fraud prevention
  • Agricultural product configuration and customization

Analytics Cookies:

Analytics and Performance:
  • Site usage analysis and performance monitoring
  • Agricultural content engagement tracking
  • Product search and comparison behavior analysis
  • Seasonal browsing pattern identification

Marketing Cookies:

Marketing and Advertising:
  • Targeted advertising for relevant agricultural products
  • Retargeting campaigns for abandoned cart recovery
  • Agricultural content personalization
  • Cross device marketing campaign coordination

Third Party Analytics and Advertising

Third Party Services:
  • Google Analytics for website performance and user behavior analysis
  • Facebook and Instagram for agricultural community engagement and advertising
  • Agricultural trade publication advertising networks
  • Industry specific marketing platforms for agricultural professionals
  • Email marketing services for seasonal agricultural communications

Managing Cookie Preferences

Cookie Management:
  • Browser settings to block or delete cookies
  • Opt out tools provided by advertising networks
  • Our cookie preference center (where available)
  • Direct contact with our customer service team

For agricultural professionals, note that disabling certain cookies may limit access to professional pricing, bulk order functionality, or specialized agricultural content.

Data Retention

We retain your personal information for as long as necessary to:

  • Comply with legal obligations and regulatory requirements
  • Resolve disputes and enforce our agreements
  • Maintain business records for agricultural compliance purposes

Agricultural Specific Retention

Regulatory Authorities:
  • USDA, EPA, and state agricultural departments as required by law
  • For compliance with pesticide, fertilizer, and seed regulations
  • To verify licensing for restricted agricultural products
  • For agricultural tax exemption verification

Data Deletion

Upon request or when retention is no longer necessary, we will securely delete your personal information unless longer retention is required by law or legitimate business

You can opt out of marketing communications by:

Agricultural Newsletter and Alerts

Business Operations:
  • Detect and prevent fraud and unauthorized access
  • Enforce our terms of service and agricultural product usage policies
  • Protect our legal rights and comply with legal obligations
  • Process payments and maintain financial records
  • Analyze business performance and optimize operations

You can customize these communications through your account settings or by contacting customer service.

Privacy Policy Updates

Policy Changes

We may update this Privacy Policy to reflect:

  • Changes in our business practices or services
  • New agricultural products or services we offer
  • Updates to privacy laws and regulations
  • Feedback from customers and regulatory authorities
  • Changes in agricultural industry standards

Notification of Changes

We will notify you of material changes by:

  • Posting updates on our website
  • Sending email notifications to registered users
  • Providing notice through account dashboards
  • Publishing notices in agricultural trade publications (for significant changes)

Your continued use of the Site after changes indicates acceptance of the updated Privacy Policy.

Contact Information

Privacy Questions and Requests

For privacy related questions, requests, or concerns, contact us:

Agricultural Technical Support: Email: support@usaag.com Phone: +1 888.488.9220

General Customer Service: Email: support@usaag.com Phone: +1 888.488.9220
Business Hours: 8am to 5pm

Accessibility

We are committed to making our privacy practices accessible to all users. For accessibility
assistance or to request this Privacy Policy in alternative formats, contact our accessibility
coordinator at support@usaag.com.

Agricultural Industry Compliance Statement

This Privacy Policy is designed to support compliance with agricultural industry regulations and standards. However, it does not constitute legal or regulatory advice. Agricultural professionals should consult with legal counsel, agricultural extension services, or regulatory authorities for specific compliance guidance related to their operations.

We are committed to supporting the agricultural community through responsible data practices that respect the unique needs and regulatory requirements of agricultural operations while protecting the privacy and security of our customer's personal information.

Last Updated: July 1, 2025
Effective Date: July 1, 2025