California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) Notice
Effective Date: July 1, 2024
Last Updated: July 1, 2024
This California Privacy Rights Policy supplements our main Privacy Policy and applies specifically to California residents. It describes how USA AG LLC ("USA AG," "we," "us," or "our") collects, uses, discloses, and protects the personal information of California consumers in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Bottom Line: We DO NOT sell your personal information.
Personal Information We Collect
Categories of Personal Information
In the preceding 12 months, we have collected the following categories of personal information from California consumers:
Identifiers:
- Real name, alias, postal address, unique personal identifier
- Online identifier, Internet Protocol address, email address
- Account name, driver's license number, passport number
- Business license numbers and professional certifications
Personal Information Categories (Cal. Civ. Code § 1798.80(e)):
- Physical characteristics or description
- Telephone number, education, employment history
- Bank account number, credit card number, debit card number
- Operation details and business information
Protected Classification Characteristics:
- Age (18 years or older for chemical purchases)
- National origin, citizenship status
- Disability status (for accessibility accommodations)
Commercial Information:
- Records of products or services purchased
- Purchasing or consuming histories or tendencies
- Equipment maintenance records and warranty information
- Operation patterns and seasonal preferences
Biometric Information:
We do not collect biometric information.
Internet or Electronic Network Activity:
- Browsing history, search history, and information on interaction with our website
- Content engagement and educational material usage
- Product comparison and research activities
Geolocation Data:
- Physical location or movements for shipping and delivery purposes
- Zone information for regulatory compliance
- Weather zone data for seasonal product recommendations
Sensory Data:
- Audio recordings of customer service calls (with consent)
- Video recordings from training sessions (with consent)
Professional or Employment Information:
- Professional licenses and certifications
- Employment with operations or institutions
- Professional affiliations with organizations
Non-Public Education Information:
- Education and certification records
Inferences:
- Profile reflecting preferences, characteristics, behavior
- Seasonal purchasing patterns and equipment needs
- Product effectiveness and usage patterns
Sources of Personal Information
Directly from You:
- Website registration and account creation
- Product purchases and order forms
- Customer service interactions and support requests
- Consultation requests and technical inquiries
- Newsletter subscriptions and marketing preferences
- Survey responses and feedback forms
Automatically from Website Use:
- Cookies, web beacons, and similar tracking technologies
- Website analytics and user behavior tracking
- Content engagement and time spent on educational materials
- Product search and comparison activities
Third Party Sources:
- Equipment manufacturers for warranty registration
- Professional licensing authorities for verification purposes
- Industry associations and organizations
- Credit reporting agencies for commercial account verification
- Shipping carriers for delivery confirmation and tracking
Business Partners and Service Providers:
- Payment processors for transaction verification
- Product manufacturers for technical support
- Professional consultants and extension services
- Industry databases for regulatory compliance
How We Use Personal Information
Business Purposes
- Processing and fulfilling product orders
- Payment processing and billing
- Shipping and delivery coordination
- Customer service and technical support
- Returns, exchanges, and warranty processing
- Providing seasonal recommendations
- Equipment maintenance scheduling and reminders
- Compliance assistance and regulatory support
- Professional consultation and technical guidance
- Education and training programs
- Email newsletters with industry updates (with consent)
- Promotional offers and seasonal sales notifications (with consent)
- Product recommendations based on operation type (with consent)
- Educational webinars and training announcements (with consent)
- Bulk pricing opportunities for commercial operations (with consent)
- Website performance analysis and user experience enhancement
- Product demand forecasting and inventory management
- Customer satisfaction measurement and service improvement
- Industry trend analysis and product development
- Compliance with regulations and safety requirements
- Professional licensing verification for restricted products
- Record keeping for regulatory authorities
- Fraud prevention and security measures
Commercial Purposes
- Developing new products and services
- Analyzing market trends in the industry
- Improving customer experience and support
- Enhancing website functionality and content
Disclosure of Personal Information
Categories of Third Parties
In the preceding 12 months, we have disclosed personal information to the following categories of third parties for business purposes:
Service Providers:
- Payment processors for secure transaction processing
- Shipping carriers for product delivery
- Cloud storage providers for data hosting and security
- Website analytics and marketing technology providers
- Customer service platforms and communication tools
Industry Partners:
- Equipment manufacturers for warranty service and technical support
- Product suppliers for direct fulfillment
- Professional consultants for specialized customer support
- Extension services for educational program coordination
Professional Service Providers:
- Legal counsel for compliance and regulatory matters
- Accounting firms for financial record keeping
- IT security firms for data protection and cybersecurity
- Business consultants for operational improvements
Regulatory Authorities (when required by law):
- USDA for product distribution records
- EPA for pesticide and chemical compliance tracking
- State departments for licensing verification
- Professional licensing boards for certification confirmation
Sale and Sharing of Personal Information
We do NOT sell personal information to third parties.
Sharing for Cross-Context Behavioral Advertising
We may share certain categories of personal information for cross-context behavioral advertising:
- Identifiers (such as online identifiers and IP addresses)
- Internet or electronic network activity information
- Commercial information related to product interests
- Inferences about preferences and seasonal needs
Third parties that may receive this information:
- Digital advertising networks
- Social media platforms
- Industry marketing partners
- Google, Facebook, and similar advertising platforms
Your California Privacy Rights
Right to Know
You have the right to request that we disclose:
- Categories of personal information collected about you
- Categories of sources from which personal information is collected
- Business or commercial purpose for collecting personal information
- Categories of third parties with whom we share personal information
- Specific pieces of personal information collected about you
Right to Delete
You have the right to request deletion of personal information that we have collected from you, subject to certain exceptions such as:
- Completing transactions for which the information was collected
- Complying with legal obligations and regulatory requirements
- Maintaining compliance records as required by law
- Exercising free speech rights or other legal rights
Right to Correct
You have the right to request correction of inaccurate personal information that we maintain about you.
Right to Opt Out
You have the right to opt out of:
- Sale of personal information (though we do not sell personal information)
- Sharing of personal information for cross-context behavioral advertising
- Targeted advertising based on your personal information
Right to Limit Use of Sensitive Personal Information
You have the right to request that we limit our use and disclosure of sensitive personal information to:
- Uses necessary to perform services reasonably expected by consumers
- Uses disclosed in our privacy policy that are compatible with the context of collection
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights. We will not:
- Deny you goods or services
- Charge you different prices or rates for goods or services
- Provide you a different level or quality of goods or services
- Suggest that you may receive different treatment for exercising your rights
How to Exercise Your Rights
Submitting Requests
To exercise your privacy rights, you may:
- Online Request Form: Available on our privacy center
- Email: Send your request to support@usaag.com with "California Privacy Rights" in the subject line
- Phone: Call our dedicated California privacy line at +1 888.488.9220
- Mail: Send written requests to: USA AG LLC California Privacy Rights Department, 925 Bald Hill St, Asheville, NC 28803
Information Required for Requests
When submitting a request, please provide:
- Your full name and contact information
- A current California address for verification
- Description of the specific request (know, delete, correct, opt out)
- Any additional information that helps us locate your records
- Verification that you are a California resident
Request Processing
Verification Process:
- We will verify your identity before processing requests
- Additional verification may be required for sensitive information
- Authorized agents must provide written authorization
Response Timeframe:
- We will acknowledge receipt of your request within 10 business days
- We will respond to verified requests within 45 days
- Complex requests may require an additional 45 days with notice
Fee Structure:
- The first two requests in a 12-month period are free
- Additional requests may incur a reasonable fee
- We will provide a cost estimate before processing fee-based requests
Opt-Out Methods
Opt Out of Sale (Not Applicable)
Since we do not sell personal information, there is no need to opt out of sales.
Opt Out of Targeted Advertising
To opt out of targeted advertising:
- Adjust your cookie preferences in our cookie management center
- Use browser settings to block third-party cookies
- Opt out through industry opt-out tools such as the Digital Advertising Alliance
- Contact us directly to opt out of all targeted advertising
Opt Out of Email Marketing
To opt out of marketing emails:
- Click the unsubscribe link in any marketing email
- Log into your account and update communication preferences
- Contact customer service at +1 888.488.9220
- Email your opt-out request to support@usaag.com
Opt Out of Text Messages
To opt out of text messages:
- Reply "STOP" to any text message from us
- Contact customer service to remove your number from text communications
- Specify text message opt-out when contacting our privacy team
Data Security for California Residents
Enhanced Protection Measures
We implement additional security measures for California residents including:
- Regular security audits and vulnerability assessments
- Enhanced encryption for sensitive information
- Strict access controls for California resident data
- Specialized training for staff handling California privacy requests
Data Breach Notification
In the event of a data breach affecting California residents:
- We will notify affected individuals as required by California law
- Notification will include specific information about the breach
- We will provide guidance on protective measures you can take
- We will cooperate fully with California regulatory authorities
Contact Information for California Privacy Rights
California Privacy Rights Department
- Email: support@usaag.com
- Phone: +1 888.488.9220
- TTY: Available upon request for accessibility
- Mailing Address: USA AG LLC California Privacy Rights Department
925 Bald Hill St, Asheville, NC 28803 - Business Hours: Monday-Friday 8am to 5pm, Sunday: Closed
Third Party Privacy Resources
For additional information about California privacy rights:
- California Attorney General's Office
- California Privacy Protection Agency
- Digital Advertising Alliance Opt Out: www.aboutads.info/choices
Updates to This California Privacy Rights Policy
We may update this California Privacy Rights Policy to reflect:
- Changes in California privacy laws and regulations
- Updates to our data practices and business operations
- New services and products we offer
- Feedback from California residents and regulatory guidance
Notification of Changes:
- Updated policies will be posted on our website
- Material changes will be communicated via email to California residents
- Effective date of changes will be clearly indicated
- Continued use of our services indicates acceptance of updated terms
Industry Compliance
This California Privacy Rights Policy is designed to comply with California privacy laws while supporting industry regulations and standards. Professionals should consult with legal counsel for specific guidance related to data privacy requirements in California.
For California Privacy Rights questions or requests, contact our California Privacy Rights Department at support@usaag.com or +1 888.488.9220.
Last Updated: July 1, 2024
Effective Date: July 1, 2024