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Cookie and Ads Policy

Effective Date: July 1, 2024
Last Modified: July 1, 2024

Overview

This Cookie and Ads Policy (the "Policy") explains how USA AG LLC ("USA AG," "we," "us," or "our") uses cookies and similar tracking technologies on our e-commerce website and mobile applications (our "Sites") to provide you with enhanced services, personalized product recommendations, and relevant content.

When you visit our Sites, use our services, read our emails, or otherwise engage with us through a computer or mobile device, we and our carefully selected third-party partners automatically collect information about how you access and use our services and information about the device you use to access our services.

Note: For ease of reference, we use the term "cookies" to mean all relevant tracking technologies deployed, including pixels, web beacons, and device fingerprinting.

How We Use Tracking Technologies

Customer Experience Enhancement

Customer Recognition and Account Management:

  • Recognize returning customers and professionals
  • Store login credentials for registered accounts
  • Remember your preferences and equipment needs
  • Maintain shopping cart contents for products

Service Improvement:

  • Analyze how customers navigate our product categories
  • Identify popular content and educational materials
  • Optimize search functionality for products and equipment
  • Improve seasonal product recommendations and timing

Personalized Content:

  • Provide relevant product recommendations based on your operation type
  • Display seasonal advice and planting reminders
  • Customize equipment maintenance schedules and service alerts
  • Offer region-specific compliance information

Marketing and Communications:

  • Serve targeted advertisements for relevant products
  • Display seasonal promotions aligned with calendars
  • Show equipment financing options based on your needs
  • Provide bulk pricing opportunities for commercial operations

Cross Platform Experience:

  • Link your devices to provide consistent service experience
  • Synchronize product research across devices
  • Maintain equipment wish lists and comparison tools
  • Enable seamless transition between mobile and desktop shopping

Cookie Duration and Types

Cookie Lifespan

The duration cookies remain on your device depends on the cookie type:

  • Session Cookies: Temporary cookies that expire when you close your browser or leave our website
  • Persistent Cookies: Remain on your device for a defined period to recognize you when you return for future purchases or research

You can view specific cookie expiration details in our cookie management center available on each page of our website.

Categories of Cookies We Use

1. Strictly Necessary Cookies

These technologies are essential for our website to function properly and cannot be disabled:

Core Website Functionality:
  • User authentication for professional accounts
  • Shopping cart management for products
  • Security features and fraud prevention
  • Compliance form processing
  • Payment processing for equipment purchases
Safety and Compliance:
  • Age verification for restricted products
  • Professional licensing verification for pesticides and chemicals
  • Geographic restriction compliance for shipments
  • Safety information delivery

Note: These cookies cannot be disabled as they are essential for website operation and regulatory compliance.

2. Performance Cookies

These technologies help us measure and analyze website performance:

Website Analytics:
  • Monitor product search patterns and seasonal trends
  • Track content engagement and educational material usage
  • Measure equipment configurator performance
  • Analyze customer journey and conversion rates
Service Optimization:
  • Identify popular product categories by season
  • Understand customer navigation patterns
  • Optimize product search and filtering functions
  • Improve consultation request processes
Industry Insights:
  • Track regional product demand patterns
  • Monitor equipment research and comparison activities
  • Analyze seasonal content consumption
  • Measure educational webinar engagement

3. Functional Cookies

These technologies provide enhanced features and personalization:

Personalization:
  • Remember your operation type and size
  • Store preferred product categories and brands
  • Maintain equipment maintenance schedules
  • Save compliance checklists and progress
User Experience:
  • Remember language preferences for multilingual content
  • Store regional settings for weather and compliance information
  • Maintain calculator settings and saved calculations
  • Remember product comparison preferences
Communication Preferences:
  • Store communication preferences for newsletters
  • Remember seasonal reminder settings for planting and applications
  • Save webinar and training preferences
  • Maintain consultation scheduling preferences

4. Targeting and Marketing Cookies

These technologies enable targeted advertising and marketing:

Interest Based Advertising:
  • Track product research and browsing behavior
  • Build profiles of interests and seasonal needs
  • Display relevant advertisements on other websites
  • Show targeted equipment and supply promotions
Cross Platform Marketing:
  • Link research across multiple devices
  • Provide consistent marketing messages
  • Enable retargeting campaigns for abandoned carts
  • Coordinate seasonal marketing campaigns
Industry Partnerships:
  • Share interest data with manufacturer partners
  • Enable trade publication targeted advertising
  • Facilitate equipment dealer local promotions
  • Support financing and insurance targeted offers
Third Party Advertising:
  • Work with industry advertising networks
  • Partner with trade publications for targeted content
  • Collaborate with equipment manufacturers for co-marketing
  • Integrate with industry association marketing programs

Your Advertising Choices

Managing Cookies and Tracking

Cookie Management Center:

  • Access "Cookie Settings" on any page of our website
  • Customize cookie preferences by category
  • Enable or disable marketing cookies
  • Review and update tracking preferences

Browser Settings:

  • Configure browser to notify you of cookies
  • Block or delete existing cookies
  • Set browser to automatically reject tracking cookies
  • Disable images in emails that contain tracking technologies

Account Settings:

  • Manage marketing communication preferences
  • Control product recommendation settings
  • Adjust seasonal reminder preferences
  • Customize educational content delivery

Interest Based Advertising Controls

Industry Opt Out Tools:

Social Media Advertising Controls:

  • Facebook: Adjust advertising preferences in Facebook settings
  • Instagram: Control advertising preferences for Instagram
  • LinkedIn: Manage professional advertising preferences
  • YouTube: Control video advertising preferences

Important Advertising Notes

  • Opt out choices may not affect non-cookie based advertising
  • You must perform opt out on each browser and device you use
  • Some website functionality may be limited if you disable all cookies
  • Compliance and safety features require certain cookies to function properly

Contact Information

For questions about our cookie and advertising practices:

Mailing Address: USA AG LLC Cookie and Advertising Policy
925 Bald Hill St, Asheville, NC 28803

Updates to Cookie and Advertising Policy

We may update this Cookie and Advertising Policy to reflect:

  • Changes in advertising technologies and practices
  • Updates to privacy laws and regulations
  • New marketing partnerships and services
  • Customer feedback and industry best practices
  • Changes in compliance and regulatory requirements

Notification of Updates:

  • Updated policies will be posted on our website
  • Material changes will be communicated via email to customers
  • Professional accounts will receive specialized notifications
  • Effective date of changes will be clearly indicated
  • Continued use of services indicates acceptance of updated policy

Industry Commitment

This Cookie and Advertising Policy reflects our commitment to serving the community with respect for privacy, transparency in data practices, and relevant content and advertising. We recognize that operations often involve sensitive business information and competitive considerations, and our cookie and advertising practices are designed to support success while protecting privacy.

For cookie and advertising questions, contact our Privacy Team at support@usaag.com or +1 888.488.9220.

Last Modified: July 1, 2024
Effective Date: July 1, 2024